After writing my last blog post a couple of hours ago, I searched for what other Google AdWords Experts have written about on this topic. I want to share this great article with you, in case you’re confused about how Modified and Unmodified Broad Match work: http://certifiedknowledge.org/blog/googles-new-match-type-now-live-modified-broad-match/ Enjoy! Now my previous post may make more sense Read More…
More On Modified Broad Match = Link to Brad Geddes Article
Filed Under: Google AdWords Tagged With: AdWords Experts, AdWords Help, AdWords Support, Broad, Broad Match, Google AdWords, Google AdWords Accounts, Modified, Modified Broad Match, Unmodified Broad Match
How To Still Use Unmodified Broad Match Without Killing Your Cost Per Conversion
I haven’t been following any discussions on this by AdWords Professionals, but it occurs to me there’s still value in using unmodified broad match in Google AdWords Accounts. I’m guessing that by now, you’ve either been eliminating ALL broad match KWs from your account, or you’ve been pausing the ones that show up as being Read More…
Filed Under: Google AdWords Tagged With: Account, Ad Group, Ad Group Structure, Ad Groups, AdWords Help, AdWords Professionals, Bids, Broad, Broad Match, Campaign, Campaign Structure, Campaigns, Conversion Cost, Conversion Rate, Cost Per Conversion, Exact, Experiment, Extra Money, Fun, Google, Google Account Banned, Google AdWords Accounts, Keyword, Keywords, Killing Your Cost Per Conversion, KW, KWs, Match, Match Formats, Mixed Ad Groups, Modified Broad Match, Money, Out Of Control, Pause Or Delete, Phrase, Profitable, Spend, Unmodified Broad Match, Very Low Bids
