I haven’t been following any discussions on this by AdWords Professionals, but it occurs to me there’s still value in using unmodified broad match in Google AdWords Accounts. I’m guessing that by now, you’ve either been eliminating ALL broad match KWs from your account, or you’ve been pausing the ones that show up as being Read More…
How To Still Use Unmodified Broad Match Without Killing Your Cost Per Conversion
Filed Under: Google AdWords Tagged With: Account, Ad Group, Ad Group Structure, Ad Groups, AdWords Help, AdWords Professionals, Bids, Broad, Broad Match, Campaign, Campaign Structure, Campaigns, Conversion Cost, Conversion Rate, Cost Per Conversion, Exact, Experiment, Extra Money, Fun, Google, Google Account Banned, Google AdWords Accounts, Keyword, Keywords, Killing Your Cost Per Conversion, KW, KWs, Match, Match Formats, Mixed Ad Groups, Modified Broad Match, Money, Out Of Control, Pause Or Delete, Phrase, Profitable, Spend, Unmodified Broad Match, Very Low Bids
